InfoArcade -Article- Banner

B a n n e r is useful for		Examples of Banner

<0> Banner :
Banner Advertisements (ads) are everywhere and it is a powerful way to promote the businesses. The banner may be in animation and without animation also. You can implement this banner in the homepage or any other page in the website. The banner may be small or big or medium size.

<0> Purpose of your Banner? :
- 1) To generate more visitor to your website (attract visitors to your site). - 2) For branding purposes.

Creation of banner :
1) Ticker
- Usually a standard (468x60) size banner at the top of a web page. Performs much like the news tickers that scroll around the sides of buildings. The scrolling ad message, which is looped continuously throughout the banner, helps to draw the eye. This type of banner could be especially useful for promoting prices on multiple items for sale. The ticker animation will be good. It will grab user attention but it will take time to download. For Ex. You can do some action. For more information : Type ticket banner tips examples in google.com and search.
2) Animation
- Gif
You have to create number of frames based on your banner(s) requirement(s). For Ex. When you want to implement the text "Website designing and hosting contact infoarcade at 27760565 or e-mail to enquiry@infoarcade.com". You may take 3 frames 1 frame - Website designing and hosting 2 frame - Contact infoarcade at. 3 frame - at 27760565 or email to enquiry@infoarcade.com. and then use some package (Ex. Animagic, GIMP ..) to animate then implement it.
- Flash based
Special animation effect with audio can be made in Flash. You can create a flash animated banner with some attractive text / images. In many sites they will give option for flash based version or html version. As the flash based sites will contain animation it will take long time to load and you need to have plugins for flash based banner. Flash actions that let you create sophisticated games, forms, and surveys. If you don't have plugins then you will be not able to see flash banner. That is the reason why in many sites the webmaster will be implementing the website to download flash plugins. If you are unable to see flash introduction please click here to install flash plug-in at Macromedia.
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<0> Branded Design Banners : :
Your Business name, domain name, logo, and slogans to an audience and it is use to help your website with your particular product or service. Ex. www.yahoo.com & www.google.com.
1) Decision :
Whenever you start a company you have to decide a logo with various colour combination and design. Stick one logo for life time. For ex. www.microsoft.com, www.google.com, www.yahoo.com ..
2) Brand Colours :
Try to use the same colours that appear on your logo throughout your stationary items, banner etc. The audience / browser(s) can easily make out of the colour and they associate with the company. For ex. google.com
3) Website address (URL) :
The banner may not draw immediate attention, you have to make it as easy as possible for the visitors when your services is required. The easy way to achieve is your URL (yourcompanyname.com) in the banner and also a short domain is easy to remember.
4. Design :
1. Your logo should be clear (Visible). 2. Place it in good position. 3. Place your slogan in your banner Ex. "Nokia. Connecting People". 4. While using animated banner make sure that your logo and URL should appear in each frame. 5. Be clear what you want to say in the banner Ex. About your offers. 6. The banner size should be less, which should download fast when somebody visit your sites. 7. Brand advertising has the potential to prove very successful in the long run so try implementing different branded banners with good colors.
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<0> Tips :
1) Click Through rate :
There are many ways to increase the visits of your website(s). Whenever you click the banner then the click rate is one. You can see click through rate in popular sites like yahoo.com, rediff.com ... The cost may vary from portal to portal and website to website. For Ex. For Clicking the Banner 250 times the charge is Rs. 15,000/- only.
2) Use prompting words:
Use Words such as "Click Here", "Click to Visit", "Visit Now!", "Free!" and "This offer is valid upto November 2002"are good examples. This attracts the curious browser to visit the page.
3) Implementation :
- Choose some good colours to grab users attention. - Keep the colour constant when you are using animation. - When you make animation banner through gifs. Use some constant colour. - Use some prompting words. - Make the banner as an interactive. - Target your customer.		:: Some Examples of Banner

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